Where manufacturers meet independent retail

Built for the Inner-City and Alternate Channel

A full line national Inner-City and Alternate Channel broker with a bilingual dedicated sales team.

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Our Services

Inner-City Experts

In-depth knowledge of Inner-City and Alternate Channels, product categories, and bilingual sales abilities enables us to create strategies that help our clients achieve their sales goals.

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The Process

How It Gets to Retail

  • Manufacturer

    We cultivate relationships that drive long-term success.

  • Distributor/Wholesaler

    We work with distributors and wholesalers to ensure seamless product flow.

  • Sub Distributor/Cash & Carry/Jobber

    We expand reach in a complex market.

  • Retailer

    Our multilingual support fosters smooth collaboration.

  • Consumer

    Unlocking growth in the Inner-City and Alternate Channel markets.

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  • All
  • US Map Base Point – Pennsylvania
  • US Map Base Point – Wisconsin
  • US Map Base Point – West Virginia
  • US Map Base Point – Texas
  • US Map Base Point – New York Metro
  • US Map Base Point – New Jersey
  • US Map Base Point – Maryland
  • US Map Base Point – Illinois
  • US Map Base Point – Florida
  • US Map Base Point – California
  • US Map Base Point – Nevada

Proudly serving

The Markets We’re In

We maintain a strategic presence in America’s most dynamic Inner‑City and Alternate‑Channel markets, ensuring seamless access to all 48 states.

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Established in 1994

History of Growth

J&J Sales was founded in 1994 and proudly remains a privately held, family‑owned company. What began as a regional business in the Northeast, serving drug and mass retailers, has grown into the premier Inner‑City and Alternate Channel brokerage company in the market. We specialize in HBC, OTC, and general merchandise, and we’re honored to represent many of the largest and most respected CPG companies in North America.

1,000+

CPG Brands Grown

100,000+

Retailer Outlets

30+

Years of Experience

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What Our Partners Say

We work hard to create meaningful relationships with manufacturers & customers alike.

“J&J Sales is the ONLY choice for an Inner City Broker! They have an experienced team with proven success across many clients. The results were no different for Unilever. If you are looking to drive incremental focus & volume for your business in the NYC market, there is only one team that has built the Inner-City model needed to ensure success and that’s the J&J Sales Team!”

Doug Banes
Unilever

“We’ve been partnered with J&J Sales for just over a year, and the results speak for themselves. Their ability to influence orders and drive execution in the inner city—across tens of thousands of retail doors—is unmatched. That kind of scale isn’t easy, but J&J gets it done because they have the customer relationships and the trust to make things happen. The team is responsive, easy to work with, and deeply committed to our success. We’re seeing remarkable growth, and J&J has been a big part of that.”

Tim Davis
Suave Brands Company

“J&J Sales has been handling inner city business for Energizer for several years, and continues to impress. They are constantly bringing opportunity after opportunity to the table, and if they say they are going to do something, they get it done. Once you develop relationships with them, they treat you like family, which is a rare quality these days. J&J is a great group of people to work with! ”

Bobby Elkes
Energizer

“I’ve been calling on J&J Sales for Edgewell Personal for 15+ years. They have increased their business dramatically with us year over year – and I think the sky is the limit. They are a unique broker that calls on the “Inner City” a special Neche that is very much needed. J&J goes after every possible opportunity available. They are an incredible partner and would highly recommend them as a broker!”

Laura Hughes
Edgewell Personal Care

“I’ve work with J&J for several years. They are extremely knowledgeable about their customer base and are always the utmost professionals. They opened up many doors for new business with Henkel and we experienced significant growth.”

Rick Landrum
Henkel
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Partner With Us

Transform Complexity Into Opportunity

Partner with J&J Sales and transform complexity into opportunity. We make Inner-City and Alternate Channel markets not just accessible—but profitable and sustainable for your brand.

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